When it comes to marketing your business, it’s important to be where your consumers are. Email use is thriving and is used by 95% of online consumers. 91% of consumers reported checking their email at least once a day (Exact Target). In fact, it’s not uncommon for consumers to check their email dozens of times each day. Using email marketing to promote content and your products and services is a great way to drive more traffic to your website and is a highly effective tool for nurturing leads through the buying cycle.
Using email marketing to promote content and your products and services is a great way to drive more traffic to your website and is a highly effective tool for nurturing leads through the buying cycle.
- Email is used by 95% of online consumers.
- 82% of consumers open emails from companies. (Litmus)
- Email marketing spend grows 10% year over year. (Forrester 2011)
- 66% of email recipients made at least one purchase last year based on a promotional email (Exact Target).
4 Ways to Ensure Your Website Works Well on Multiple Devices
Your customers expect a great browsing experience regardless of what device they use. How your company’s website appears and its ease of use on all of these devices can have a big impact on your bottom line.
Your company’s website serves as a window into your business and is often the first impression a potential customer has of your services, products, and company’s reason for being. Making sure your site showcases your company in the best possible light is vital to the success of your business. To maximize the effectiveness of your website, the following 6 criteria should be present.
Do You Need A Re-design?
5 Indications It May Be Time To Redesign Your Website
These days, it’s not uncommon for your first point of contact with a potential customer to be through your website. Rather than picking up the phone or visiting your store, people will go to your site first to get a sense of what your company is like and whether it’s a good fit for their needs. That’s why it’s so important to go through the process of a website redesign if your site exhibits one or more of these signs that it’s not functioning as effectively as it could be.
10 Benefits of Using WordPress to Power Your Company’s Website
WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.
1. Ease of Use
WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.