Monthly Archives - March 2016

6 Benefits of Email Marketing

When it comes to marketing your business, it’s important to be where your consumers are.  Email use is thriving and is used by 95% of online consumers.  91% of consumers reported checking their email at least once a day (Exact Target).  In fact, it’s not uncommon for consumers to check their email dozens of times each day.  Using email marketing to promote content and your products and services is a great way to drive more traffic to your website and is a highly effective tool for nurturing leads through the buying cycle.

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10 Components of a Killer Email Newsletter

Using email marketing to promote content and your products and services is a great way to drive more traffic to your website and is a highly effective tool for nurturing leads through the buying cycle.

  • Email is used by 95% of online consumers.
  • 82% of consumers open emails from companies. (Litmus)
  • Email marketing spend grows 10% year over year. (Forrester 2011)
  • 66% of email recipients made at least one purchase last year based on a promotional email (Exact Target).

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